Sixteen chairs, one for every pivotal year in Iraq, 2003 to 2020. The same damaged Louis-style seat returns each time, repainted white only in the final piece.
Exhibited in Tahrir Square during the 2019 protests, covered live by Dijlah TV.

Head of Brand Management at Qi Card
, Baghdad. Twelve years designing campaigns and illustrating stories across Iraq and the Gulf.
Logo and brand identity work, from mark to campaign.
39
brands, from first mark to full campaign.








































The visual identity of the Ministry of Communications of the Republic of Iraq, chosen by the Ministry's selection committee from the proposals it reviewed. The idea starts with the word: in Arabic, a line is both a stroke of writing and a telephone line.
Five thousand years ago a line was pressed into the clay of Uruk. In 1865 the telegraph line reached Fao, and Europe spoke to India through Iraq. Today fibre-optic cables land at Fao and cross the country on their way to Europe. Iraq has always been the corridor.
The mark gathers the colours of the Iraqi flag in one circle: red ribbons above, black below, meeting at a single green line. The green line is Iraq, the place every line passes through between East and West, and it is also the line that joins one person to another.
The slogan puts people before technology, because there is a person at each end of every line. The identity is set in Arabic, Kurdish and English within one system, for a ministry that serves all Iraqis.

The identity applied
Mockups of the identity system, not photographs of installed work.






In Baghdad, the client was Chef Shaheen, then a content creator building his name. His brand reveal video reached 52K likes and 6.8K comments, filmed under the illuminated sign of what is now YABA.
He went on to reach the finals of MasterChef UK 2020.
See the brand reveal video
Now he owns YABA: Iraqi cuisine at Vita Mall, Al Wasl Road, Jumeirah 1, Dubai. The interior is inspired by cuneiform script.
Brand identity and wordmark designed by Ahmed Kadhim, still in daily use.
241K
Facebook followers
92%
Recommend
The identity in daily use, Vita Mall, Dubai



Shaheen Story, illustrated
Maryana Story
A companion piece to Shaheen Story, illustrated for the cover of a PhD dissertation: Iraq, Jordan, France, Canada, and the Netherlands, each a single chapter in one continuous line.
22
Selected works
84K+
Followers across citations
16
Sculptures, one series
11
Verified citations
01
Campaigns and outdoor advertising for clients across Baghdad.






A logo is only ever a proposal until it is built, printed, or hung on a wall. These are eight of them in use.


Muru
The atelier facade, lit at night.


Al Warda
Photographed as installed, on the street in Baghdad.· photographed, not rendered


Al Kumail Studio
Mounted above the studio entrance.


Aman
Printed on the retail shopping bag.


Elaph
Cast in stone at the building entrance.


Elian Clinic
Mounted outside the clinic.


Sadeq Methal
On the glass facade of the office building.


ZEKO
A poster for the billiard hall.
Exhibited in Tahrir Square during the 2019 protests, covered live by Dijlah TV.
Press, civic organizations, and institutions that have covered or credited the work.
A campaign against textbook shortages, picked up by two Iraqi pages, Al-Khawa Al-Nadhifa and Yalla.
Iraq's state broadcaster featured his Arbaeen community-message design.
The NGO publicly confirmed his authorship of the design after a mis-attribution incident.


A back-to-school pun. The instruments in a pencil case are the instruments that raised the pyramids and the Burj Khalifa.









Three Adobe Bēhance Portfolio Review certificates of appreciation, Baghdad editions 1 to 3, signed by the Bēhance Portfolio Reviews Team, alongside a photo from one of the sessions.

Edition 1
Countersigned by Ahmed on receipt.

Edition 2

Edition 3

In session
Presenting at an Adobe Bēhance Portfolio Review event, Baghdad.